ERM Tours & Safaris – Brand refresh and print communication

ERM Tours & Safaris offer exclusive and tailored African travel experiences to high-end clients from Asia and the US. An established tour operator with over 25 years experience in luxury travel required a brand refresh to communicate their focus shifting from South Africa only to luxury safaris across Africa. Below you will find a refreshed brand with an updated style that better represents the brand’s values and the Truly African luxury safari experience you can expect with ERM Tours & Safaris.

BRAND POSITIONING

AFRICAN SAFARIS BY APPOINTMENT

BRAND MISSION

Capturing the magic and wonder of Africa through curated once-in-a-life-time luxury holidays.

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MANIFESTO

There is an Africa you don’t know.
Where roaring lions are known by name.
Where an adventurer can ride on an elephant before indulging in a 5 star meal.

Or discover ancient cultures with the people who live them every day. There’s an Africa you don’t know, that we want to share with you.

We’re not just another tour operator promising you the world. But a group of Africans that are inviting you into our own secret part of it. One built on a passion for authentic experiences over 25 glorious years.

If you are coming to see the magic of Africa. Come by appointment. And see how personalised escapes are done. ERM Tours will fulfill your lust for wander with inspired luxury travel.

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MANIFESTO

There is an Africa you don’t know.
Where roaring lions are known by name.
Where an adventurer can ride on an elephant before indulging in a 5 star meal.

Or discover ancient cultures with the people who live them every day. There’s an Africa you don’t know, that we want to share with you.

We’re not just another tour operator promising you the world. But a group of Africans that are inviting you into our own secret part of it. One built on a passion for authentic experiences over 25 glorious years.

If you are coming to see the magic of Africa. Come by appointment. And see how personalised escapes are done. ERM Tours will fulfill your lust for wander with inspired luxury travel.

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PREMIUM AFRICAN DESIGN LANGUAGE

Textures and patterns inspired by a continent.

PRIMARY PATTERN

COLOUR PALETTE

SOUTH AFRICA

ZAMBIA | ZIMBABWE

EAST AFRICA

MAURITIUS

NAMIBIA

BOTSWANA

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IMAGE DIRECTION

Africa is all about scale, and scale inspires wonder.

Our visuals illicit the allure and magic of Africa, while showcasing the unique and truly African experiences that are only available through ERM Tours.

Supporting imagery focuses in on the detail that makes the continent so special.

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IMAGE DIRECTION

Africa is all about scale, and scale inspires wonder.

Our visuals illicit the allure and magic of Africa, while showcasing the unique and truly African experiences that are only available through ERM Tours.

Supporting imagery focuses in on the detail that makes the continent so special.

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BRAND DESIGN APPLICATION

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EDITORIAL DESIGN

Editorial advert layout for ASTA (American Association of Travel Agents).

Reach: 50 000 US retail travel agents

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EDITORIAL DESIGN

Double page spread for National Geographic Luxury travel magazine.

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ONLINE PRESENCE REDESIGN

The new ERM Tours & Safaris online experience mirrors the sophistication and elegance of one of their tailored experiences. The powerful imagery imerses the user in the magic of Africa, the wildlife, and the unique experiences that inspires wonder.

The layout of the site has been re-imagined to focus on the exclusive destinations on offer.

All images have been carefully selected to communicate the scale of Africa, while short poetic descriptors allow users to be inspired by the scale of destinations, wildlife and activities on offer in Africa.

FULL WEB EXPERIENCE CASE STUDY COMING SOON.

The layout of the site has been re-imagined to focus on the exclusive destinations on offer.

All images have been carefully selected to communicate the scale of Africa, while short poetic descriptors allow users to be inspired by the scale of destinations, wildlife and activities on offer in Africa.

FULL WEB EXPERIENCE CASE STUDY COMING SOON.