Justbee coaching – Brand development and web presence.

Lalainya Clarke is a NLP Practitioner and practicing Meta Coach, on returning to South Africa she was ready to launch her new coaching brand, Just Bee Coaching. Our objective was to develop the brand, online presence and stationery.

BRAND POSITIONING

Embrace life and celebrate You!

Move through challenges with unconditional love as you connect with your sense of self and live a fulfilled and joyful life.

VALUE PROPOSITION

Just Bee Coaching supports clients as they discover the magic within.

Logo mark and typography

Life is imperfect and full of twists and turns. It is not how often we fall, but how we get back up that determines our level of fulfilment. This logo concept illustrates the magic within, in a whimsical and playful way that leaves room for mistakes when the foundation is positive.

The imperfection is where we find the magic.

GOLD

CHOCOLATE BROWN

PASTEL PINK

PASTEL BLUE

Image direction

Capture spontaneous moments of
laughter and compassion.

Concept:
Magic Moments

Feeling:
Warm, compassionate, comfortable, yet
professional. Friendly and humble.

Image direction

Capture spontaneous moments of
laughter and compassion.

Concept:
Magic Moments

Feeling:
Warm, compassionate, comfortable, yet
professional. Friendly and humble.

Visual Language

Life is made up of magical moments. Like little gifts from the universe, these elements are always there, but often overlooked. This concept finds and celebrates these hidden gems.